𝙎𝙞𝙚𝙧𝙧𝙖 𝙇𝙚𝙤𝙣𝙚 𝙍𝙚𝙩𝙪𝙧𝙣𝙨 𝙩𝙤 𝙁𝙧𝙚𝙣𝙘𝙝 𝙏𝙤𝙪𝙧𝙞𝙨𝙢 𝙁𝙖𝙞𝙧 2024 𝘼𝙛𝙩𝙚𝙧 𝙁𝙞𝙫𝙚-𝙔𝙚𝙖𝙧 𝙃𝙞𝙖𝙩𝙪𝙨










 𝙆𝙖𝙞 𝘽𝙤𝙘𝙠𝙖𝙧𝙞𝙚-𝙎𝙖𝙦𝙪𝙚𝙚  𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙖𝙣𝙙 𝙋.𝙍. -𝙉𝙏𝘽 
𝙍𝙚𝙡𝙚𝙖𝙨𝙚 𝙉𝙤. 𝙉𝙏B-𝙄𝙁𝙏𝙈- 01  

𝙋𝙖𝙧𝙞𝙨, 𝙁𝙧𝙖𝙣𝙘𝙚 – 𝙎𝙚𝙥𝙩𝙚𝙢𝙗𝙚𝙧 17, 2024: 𝙄𝙣 𝙖 𝙙𝙮𝙣𝙖𝙢𝙞𝙘 𝙢𝙤𝙫𝙚 𝙩𝙤 𝙧𝙚𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝 𝙞𝙩𝙨𝙚𝙡𝙛 𝙤𝙣 𝙩𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙩𝙧𝙖𝙫𝙚𝙡 𝙨𝙘𝙚𝙣𝙚, 𝙎𝙞𝙚𝙧𝙧𝙖 𝙇𝙚𝙤𝙣𝙚 𝙢𝙖𝙙𝙚 𝙖 𝙩𝙧𝙞𝙪𝙢𝙥𝙝𝙖𝙣𝙩 𝙧𝙚𝙩𝙪𝙧𝙣 𝙩𝙤 𝙩𝙝𝙚 𝙁𝙧𝙚𝙣𝙘𝙝 𝙏𝙤𝙪𝙧𝙞𝙨𝙢 𝙁𝙖𝙞𝙧 2024 𝙖𝙛𝙩𝙚𝙧 𝙖 𝙛𝙞𝙫𝙚-𝙮𝙚𝙖𝙧 𝙝𝙞𝙖𝙩𝙪𝙨. 𝙏𝙝𝙞𝙨 𝙢𝙖𝙧𝙠𝙨 𝙖 𝙥𝙞𝙫𝙤𝙩𝙖𝙡 𝙨𝙩𝙚𝙥 𝙞𝙣 𝙩𝙝𝙚 𝙣𝙖𝙩𝙞𝙤𝙣’𝙨 𝙤𝙣𝙜𝙤𝙞𝙣𝙜 𝙧𝙚𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙖𝙞𝙢𝙚𝙙 𝙖𝙩 𝙗𝙤𝙤𝙨𝙩𝙞𝙣𝙜 𝙞𝙩𝙨 𝙩𝙤𝙪𝙧𝙞𝙨𝙢 𝙨𝙚𝙘𝙩𝙤𝙧.

The Sierra Leone Tourism delegation arrived in Paris with the intent to fully engage in the three-day B2B trade fair, showcasing the country’s unique attractions and vibrant culture. On the first day, September 17th, Sierra Leone attracted 100 trade visitors, participating in key specialized meetings that highlighted the destination's profile.

These strategic meetings were integral to forging partnerships and fostering collaboration with key stakeholders in the tourism industry. The delegation's efforts are expected to produce tangible outcomes that will enhance Sierra Leone’s appeal as a tourist destination, while simultaneously benefiting local communities and businesses.

A highlight of the event was the VIP Club meeting, where Sierra Leone's General Manager, Mrs. Fatmata Carew, facilitated B2B engagements with influential industry players. Notably, Mrs. Carew held discussions with Mr. Jean-Marc Pouchol, Vice President Africa at Air France. The conversation centered around code-sharing  and connecting Sierra Leone with other African airlines, which could significantly improve accessibility and travel convenience.

Additionally, Mrs. Carew met with Mr. Mesfin Biru, Area Manager Ethiopian Airlines co ering France and Maghreb. This meeting was particularly timely, focusing on destination branding—a critical aspect of Sierra Leone’s tourism strategy. These discussions are expected to prompt further actions with calculated outcomes that align with the nation’s tourism objectives.

As Sierra Leone positions itself as a must-visit destination, its renewed presence at the French Tourism Fair underscores a strong commitment to revitalizing its tourism industry. The nation invites travelers to experience its breathtaking landscapes, rich history, and renowned hospitality.

This strategic comeback is not just about attracting tourists but also about building sustainable tourism that positively impacts local communities. With its rich cultural heritage and stunning natural beauty, Sierra Leone is poised to capture the imagination of travelers worldwide, offering them an unforgettable experience.

Sierra Leone’s participation in the French Tourism Fair 2024 represents a significant milestone in its journey to reclaim its place as a premier travel destination, promising exciting developments in the months and years ahead.

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